Molson Coors Brewery Site

This 7 hectare town centre site became available for development following the announcement of the brewery’s closure in December 2014. A Development Brief was produced by a project panel comprising the site owners’ agents and members of the Alton Town Council and EHDC, following consultation with local residents and other stakeholders, between December 2015 and May 2016. It aims to provide a framework for any prospective developer.

The public concern that followed the publication of the Development Brief, and its accompanying  “Illustrative Masterplan”, led the Alton Society to conduct an opinion survey to gauge local opinion on some of its key aspects. We made a number of suggestions to improve the document, focusing on enhanced provision of civic space and the re-apportionment of areas of land use within the site, bearing in mind the site’s central location and its overall topography.

CALA Homes have since held a public consultation (on the 3rd and 4th of July 2019) where they put forward their proposals,prior to submitting a planning application.  This has raised a number of concerns, notably the failure to honour the requirement to provide a community facility on the site.

Further information can be found:

LATEST NEWS on CALA Homes’ application:


Draymans Way entrance to the Brewery Site

Here’s our exciting Proposal for the Wey Walk crossing over Draymans Way, at the entrance to the Coors Brewery site.

What we aim to achieve:

  • An attractive pedestrian/cyclist friendly space straddling Draymans Way
  • A traffic-calming ‘table’ to stop the road being used as a race-track.
  • Open up the entrance to the CALA Homes site, to make it more attractive and welcoming, and
  • Address the Highways’ objections to a direct pedestrian route straight into the site,  and create a much better connection with the town centre.

Here is our immediate past chairman’s critique of the community funding issues arising from CALA Homes planning application ref: 25050/059

Here are our comments  on this application, and  here  is the annotated layout it refers to, indicating the changes we would like to see.   Here is a fuller explanation of these suggested improvements.  We believe these will make a significant improvement to this crucially important scheme.

Shared Creative Vision for Alton

Early in 2018, as part of the consultation on the provision of community facilities on the Molson Coors site, representatives of a number of performing arts organisations in Alton produced a ‘strategy’ document – “Shared Creative Vision for Alton” –  explaining their aspirations for a new arts centre. This was based on a growing realisation that the town needs a properly equipped multi-functional performance space which would become the focal point for the many performance and arts groups in our town.  Here is a link to a Vision for the Arts in Alton, which describes preliminary ideas for a mixed-use, community based facility.